From 99,900 yuan! Kaiyi Kunlun iHD mid-size super hybrid SUV is launched at a gr

April 2, 2024 tech 82 COMMENT

On August 20th, the Kunlun iHD was officially launched in the official live broadcast room of Kaiyi Automobile. The new car is positioned as a "mid-range 7-seater super hybrid SUV with a value of 100,000 yuan," offering five versions, with limited pre-order rights and a super gift package, priced from 99,900 to 149,900 yuan. This minimalist online launch, held in the official live broadcast room of Kaiyi, with its unique approach of light marketing and heavy product focus, highlights the Kunlun spirit of courage to challenge and innovative progress, as well as the Kaiyi brand value concept oriented towards customer needs.

Where does the value come from? Spend money where it's needed, and invest in customer rights and interests.

At the launch event, Kaiyi Automobile introduced a super launch gift package for the Kunlun iHD, where during this period, purchasing a car will enjoy a 999 yuan discount on a 10,000 yuan car purchase, with the discounted rights price being —— 80 km highland version at 99,900 yuan, 150 km mountain version at 109,900 yuan, 150 km sky version at 119,900 yuan, 150 km starry sky version at 129,900 yuan, and 150 km galaxy version at 149,900 yuan.

On this basis, consumers who purchase a car also enjoy multiple preferential rights, including a 10,000 yuan replacement subsidy from the manufacturer + a 20,000 yuan national replacement policy subsidy; the first owner enjoys a lifetime warranty for the whole car and three electric components; a free charging pile including installation; lifelong free basic traffic, 5 years of free car machine traffic, lifelong free OTA upgrades, etc.; the owner enjoys 26 Yi family ecological rights and interests, including: a 25% discount on purchasing Wuliangye, a 15% discount on Huazhu hotels nationwide, opportunities to visit and intern at Kaiyi, free wedding cars, etc. Kaiyi has formulated the most practical, attentive, and thoughtful user rights and interests based on the younger user base and their needs for travel, enjoyment, wedding cars, and growth.

He Yongping, Deputy General Manager of Kaiyi Automobile and General Manager of the Sales Company, said that the Kunlun iHD is a strategic product of Kaiyi Automobile's "user thinking" in car manufacturing. Users are most concerned about the product, and Kaiyi's car philosophy is the product power theory, which is also the overt strategy of independent brands to crush joint venture brands. For this launch, Kaiyi only spent 9.9 yuan, because Kaiyi has invested more money in product research and development, service quality, user experience, and customer rights and interests. Every penny customers spend on Kaiyi is for space, technology, performance, and safety quality. It is precisely because of this that Kaiyi can maximize the benefits to users and bring the basic rights price of this car to an unbelievable 99,900 yuan.

Kaiyi Automobile has always adhered to the car manufacturing philosophy of "providing what users need," aiming to improve the driving quality of users and meet the needs of user life scenes, with the premise of ensuring the stable quality of products, returning the car to the essence of product usability, and thus creating a truly valuable choice in the hearts of users.

Where is the value reflected? Compare prices with the same product, compare products with the same price.

The Kunlun iHD is a high-quality car model carefully created by Kaiyi Automobile based on the real needs of consumers and leading industry technology, integrating the three core advantages of the mother brand Chery's flagship chassis + 1.5T super hybrid power system + CATL battery, far surpassing peer products in terms of space, power, endurance, and safety.

Zou Jie, Deputy Dean of Kaiyi Automobile Research Institute and General Manager of the Kunlun product line, conducted a live car experience explanation and scenario interpretation for the media, users, and online audience, while adhering to the professional introduction of product technology, sincerely inviting consumers to compare and try before buying. His interpretation of "value" in the definition of Kunlun iHD is "not only, but also, and more," because this car supports comparing prices with peer products and comparing products with peer prices, insisting that key configurations must be leading in the same class, and all can ensure a significant advantage in winning.

As the most valuable 100,000 yuan mid-range plug-in hybrid SUV on the market, the Kunlun iHD integrates the advantages of large space, strong power, long endurance, and high safety.A 1968mm class-leading wide-body design, a 2820mm class-longest wheelbase, a 7-seater layout, a trunk that expands from 518L to a maximum of 1566L, the spatial performance even surpasses the level of mid-size SUVs in the 200,000-300,000 yuan range.

A 1.5T super hybrid engine, coupled with an efficient P1+P3 electric motor combination, achieves a 0-100 km/h acceleration in just 7.7 seconds, leading its class with full-situation powerful performance that ensures no loss of speed at high velocities, providing an excellent driving experience.

A 22.48kW·h battery from CATL, offering a pure electric range of 150km, with a CLTC combined range reaching up to 1200km, both leading in its class.

With the technical endorsement of the parent brand Chery and the comprehensive battery safety assurance from CATL, it meets the C-NCAP five-star safety standard, providing all-around safety care for users from active warning, safety assistance, to passive protection in every dimension.

Bringing ultimate value! For the 10th anniversary, Kaiyi invites decade-long owners to receive a car for free.

This year marks the 10th anniversary of Kaiyi Automobile, and the "Ten Years of Craftsmanship, Glory Arrives" series of commemorative activities were officially launched at the press conference, including the "My Unbreakable Bond with Kaiyi" prize-winning story collection, "Beautiful Decade, Winged Companionship" owner activities, and "Searching for Kaiyi Owners from a Decade Ago" owner recruitment. Decade-long owners participating in the 10th anniversary series of activities have the opportunity to receive a new Kaiyi car for free, and friends who help Kaiyi find this owner can receive a 20,000 yuan car purchase voucher and a 10,000 yuan cash reward.

10 years of Kaiyi, 10 years of companionship. Kaiyi Automobile adheres to the brand positioning of ultimate value and savings, and has always stood on the same side with users over the past decade, treating users as the most trustworthy comrades and the most precious wealth, inviting users to witness Kaiyi's second and third decade together.

The official launch of Kunlun iHD interprets the brand philosophy of "Craftsmanship in Car Making" for the vast number of users with a capital letter of value, not only showcasing the technical strength of Kaiyi Automobile, but also making a strong impact on the domestic new energy market pattern. In the future, it is believed that Kaiyi Automobile will continue to bring users more cost-effective, higher quality, and better experience products, and continue to explore new value for the Chinese new energy automobile industry. More Kunlun iHD owners are expected to join the Kaiyi family, and more friends are expected to join the Kaiyi fan festival at the end of this year.

In addition, Kaiyi has recently received applications from more than 200 dealers looking to join the 4S store network. According to Kaiyi's plan, the number of national dealers will increase to 300 by the fourth quarter, and the number of service stations will increase to 500, not including specialized direct sales secondary outlets. Kaiyi will also release two more new models, and Kaiyi Automobile is full of confidence in its future development momentum.

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