From entering the world to leaving the world, what is the meaning of Gaohe’s new

August 18, 2024 tech 132 COMMENT

In recent years, Chinese automobiles have been rapidly developing in the high-end market, even making continuous efforts in the supercar sector, gradually breaking the monopoly of luxury supercars by foreign brands. Chinese supercars are gradually securing a place in the global market.

As a representative of China's high-end emerging brands, HiPhi Automobile has always adhered to a luxury route. After its flagship model HiPhi Y received a strong market response, it continued to launch the HiPhi A, a top-tier creation specifically designed for performance supercar enthusiasts, marking a milestone breakthrough in the history of Chinese automobiles. From entering the mainstream market to facing the top-tier market, what is the intention behind HiPhi's launch of a new co-branded work?

Creating the "dream car" of the new century

"When I looked around, I could not find my dream car, so I decided to build one myself." This is the reason why Ferdinand Porsche, the founder of the Porsche brand, decided to create a new sports car brand 75 years ago.

In the era of fuel vehicles, Porsche became the dream car for people. As we enter the smart electric new century, HiPhi Automobile's founder, Ding Lei, is committed to creating the dream car in the hearts of users. So, what kind of supercar can be called a dream car?

At the global launch of HiPhi A, Ding Lei pointed out: "We all agree that what touches people's hearts is never exaggerated parameters or configurations for face-saving, but the philosophy and ideas conveyed behind the work."

A true supercar brings to everyone is absolutely not just solid technology, but more importantly, a display of personal taste and emotional value. HiPhi Automobile has always emphasized that what they sell is not just a car, but a high-end lifestyle. Choosing HiPhi represents the aspiration for a high-end lifestyle. The newly created HiPhi A highly integrates the classic top luxury supercar with the cutting-edge technology of the digital age, becoming the carrier of the new nobility's high-end lifestyle and personal aesthetic taste.

If HiPhi Y made the charm of technological luxury a joy shared by many, then HiPhi A will become the ultimate aspiration for more people and a trendsetter for future aesthetic trends and supercar design trends.Setting off an Industry Revolution with Technological Evolution

After the grand elimination round of new forces, many "visionaries" with only aspirations have already fallen by the wayside. Among the many new force brands, HiPhi Motors stands out as a maverick, rarely making high-profile slogans in public, yet its high-end positioning and eye-catching appearance have made it a focal point of public opinion.

However, what few people know is that beneath its seemingly flamboyant exterior, HiPhi Motors is a "doer" committed to long-termism and down-to-earth pragmatism. Every small step in innovative technology is a giant leap for the revolution of human mobility. Take the much-talked-about "falcon wing" doors, for example; combined with electric doors, the rear doors open independently in a segmented manner, achieving a profound evolution in travel experience compared to one-piece doors. With rain sensors and obstacle sensors, it solves the troubles of door opening in rainy days and parking lots, and brings a sense of ritual to travel.

Furthermore, the HiPhi Expansion Dock first equipped on the HiPhi Y can hold tablets, reading lights, GoPros, and projectors, freely expanding the infinite possibilities of life scenarios. This flexible and variable approach not only prevents users from paying for unnecessary features but also hands over the choice of vehicle use to the users. It is worth mentioning that even in seemingly insignificant details—such as the expansion dock's interface—HiPhi has studied countless solutions to finally bring a satisfactory vehicle experience to users.

Of course, HiPhi's newly launched first co-branded work, the HiPhi A, is even more commendable. For instance, the large-area lightweight carbon fiber kit brings a dual improvement in visual impact and performance; with 1305 horsepower, the strongest on the ground, and a zero-to-hundred acceleration in the two-second range, it breaks the performance ceiling; aerospace-grade TC4 titanium alloy material and 3D printing technology bring technologically superior solutions to the industry; the industry-leading torque vectoring control technology HVC comprehensively enhances vehicle handling performance, with a 15% increase in cornering performance and a 10% improvement in braking performance.

Whether it is the flagship model or the top-tier work of HiPhi, they have all achieved the ultimate evolution of technology. At the same time, HiPhi Y, as the configuration king in its class, does not simply focus on configuration but impresses users with its unique technological luxury charm. As a performance supercar that transcends the era, HiPhi A does not regard performance as the core expression of a supercar but creates a unique advantage with high taste and high technology, thus breaking away from the internal competition and leading a new revolution in the development of the industry!

Standing in the Luxury Pure Electric Sub-segment Market

This is an era of internal competition, and also an era of anxiety. When many car companies compete in configurations or parameters to the extreme, HiPhi Motors is committed to a high-end development layout and does not focus on short-term results but looks to the future.

In the face of controversy and doubt, HiPhi has steadfastly forged its own path, successively creating four distinctive luxury pure electric products: the luxury pure electric supercar SUV HiPhi X, the luxury pure electric supercar HiPhi Z, the technologically luxurious SUV HiPhi Y, and the top supercar of the new century HiPhi A. With a top-down waterfall development brand strategy, it occupies different luxury sub-segments and consolidates its position as a global benchmark brand for luxury electric vehicles. In every sub-segment, HiPhi aims to be the highest in positioning and the best in quality, and indeed, HiPhi has achieved this with its actions.HiPhi, a brand under the Gaohe Automobile umbrella, has achieved remarkable results with its HiPhi XYZ model series, propelling the brand to new heights in the market. The HiPhi X has pioneered a new category of era-defining smart electric vehicles, becoming the best-selling luxury electric vehicle model priced over 500,000 yuan in 2022. The HiPhi Z, delivered to the market at the end of 2022, has shown impressive performance, with the HiPhi Z Urban Edition launching on October 14th, setting a new benchmark for pure electric sports cars in China. The HiPhi Y delivered a total of 1,606 units in October, continuously breaking through in the mainstream luxury pure electric SUV market with an upward trend.

As the first co-branded masterpiece of Gaohe, the HiPhi A is highly anticipated. If the dual flagship models HiPhi XZ are the brand's strategy for the high-end luxury market, and the main battleship model HiPhi Y targets the mainstream market, then the HiPhi A is set to capture an even more exclusive top-tier market. Of course, the significance of the HiPhi A is not about volume sales but about leadership. It is poised to break the ceiling of luxury supercar value in the new century and become a milestone breakthrough for Gaohe Automobile and the entire industry.

With this, Gaohe Automobile has assembled the four powerful luxury warriors of HiPhi AXYZ, achieving a higher evolution in the high-end pure electric market. Facing the higher challenges of the future electrification wave, the brand has absolute confidence and strength.

In conclusion: Entering the world, the HiPhi Y actively embraces the more mainstream luxury pure electric SUV market; transcending the world, the HiPhi A, with its extraordinary concept, offers a new aristocracy a classic supercar of the new century. Whether it's about volume or leadership, Gaohe is expanding its high-end territory, creating a moat for brand development with its philosophy, technology, and comprehensive evolution at the high end, further consolidating its position as a global luxury electric vehicle benchmark brand, and igniting a new era of electric revolution!

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