V9, another possibility for Chinese design to go global

It seems that at some point, the status of domestic products has been quietly rising, from cosmetics to automobiles. What people value most is no longer the brand and reputation, but rather the design and core. Domestic cosmetics with higher cost-performance ratios and more precious skin-nourishing ingredients, coupled with gorgeous Chinese-style designs, have won the hearts of countless young women. Similarly, domestic cars with high cost-performance ratios, spacious interiors, high-end configurations, and solid materials are also gaining the favor of countless male compatriots. Of course, never forget that excellent exterior design is the most basic driving force for purchasing a car.

Representatives such as Xiaopeng, NIO, and Li Auto believe that simplicity and elegance are the keys to design in the new era, with some models even completely omitting the "character line," making the car side "one smooth surface." On the other hand, brands like HiPhi and Zeekr believe that giving cars complex and changeable lines, full of edges and corners, aligns with the "technology" positioning. However, more brands are still using similar exterior designs, copying each other, monotonous, and lacking innovation.

At this time, is there a contender that can represent independent design and break the monotony? I seem to have found the answer in the new flagship MPV from Dongfeng Fengxing, the V9.

Agreeing,

Although the V9 has not yet been officially launched, from the exposed appearance information, it can be seen that the V9 has a new interpretation while inheriting the family design language "Feng Dynamics." The V9 extensively uses soft and smooth lines and adopts images with an oriental charm, aiming to create a new benchmark for domestic luxury MPVs full of Chinese-style design elements and style.

In the "thousand-layer wave" shaped grille of the front, the V9 integrates diamond elements to form a unique aesthetic of the "Chinese knot"; the split headlamps are as sharp and fierce as the eyebrows and eyes of a warrior, blending with the atmospheric front grille to create a more imposing overall sense; the through-type taillights are lively and full of charm, equipped with a more layered rear surround, making the visual more advanced. The V9 perfectly integrates Chinese classical and modern design, not only interpreting the diverse understanding of Chinese-style aesthetics but also meeting the quality demands of the smart new middle class.

The new middle class here refers to users who have a happy family, a successful career, frequent social needs, and pursue a higher quality experience and the ultimate comfort enjoyment. The new middle class often places more emphasis on the value brought by product attributes and hopes that the car can highlight personal taste and life quality. The V9 is precisely "tailor-made" for them, capable of bringing a more luxurious and design-oriented lifestyle to users, providing a more decent and enjoyable mobile travel experience.Undoubtedly, Chinese automotive design has made significant strides in recent years, no longer relying on low profit margins and accumulating configurations for survival, nor is it the era of copying exterior designs whenever possible. It has entered an era where good quality, excellent cost-performance ratio, and beautiful design are the keys to success. At least in my view, the V9 has delivered a satisfactory answer in terms of design, and it has also pointed out what a design that truly fits the tone of Chinese automobiles should look like.

The V9's new design concept not only enriches the distinctive design system of Dongfeng Fengxing but also innovates and caters to the aesthetic needs of new era users on this basis. More importantly, as Dongfeng Fengxing's effort in the new energy vehicle sector, the innovative appearance of the V9 has accelerated the high-end strategy process and promoted the brand image to a higher dimension, allowing consumers to see Dongfeng Fengxing's ambition, determination, and confidence in the new energy field.

The V9 possesses profound logical reasoning, a rich cultural heritage, and a unique aesthetic taste. Through these points, the V9 has created an aesthetic direction that truly suits Chinese automobiles. Empowering the brand with a national style design is not only a return to traditional culture and the rise of Eastern aesthetics but also a reflection of cultural confidence and national identity of Chinese independent brands.

Craftsmanship

Dongfeng Fengxing released the "Photosynthesis Future" new energy strategy in 2022, planning to achieve 100% electrification within three years and to stop producing fuel vehicles within five years, with the goal of becoming a mainstream new energy brand favored by young Chinese people. To achieve this goal, Dongfeng Fengxing will advance on a dual technological route of "pure electric + hybrid," while also laying out a full range of sedans, SUVs, and MPVs, and implementing the brand value of "Smart Space, Enjoy What You Think" with technological empowerment. The upcoming new V9 comes with the stance of "the most positioned flagship MPV in the history of Dongfeng Fengxing." As the flagship, it is crafted with meticulous attention to detail, not only possessing a design aesthetic that integrates Chinese style but also boasting superior hardcore strength and user experience, fully expressing the beauty and spirit of the Chinese style.

Standing in 2023, hybrid technology is no longer a novelty. It eliminates the range anxiety of pure electric vehicles and can save on vehicle usage costs to the greatest extent, making hybrids a favorite among Chinese people in recent years. However, hybrids vary greatly from one another. The Japanese have left an impression of hybrids being fuel-efficient but with low configurations in many people's minds, while brands like Li Auto have brought hybrids back to being exclusive to "large" SUVs. The new V9 hopes to demonstrate with its spacious interior, luxurious configurations, and strong powertrain that a hybrid MPV can perform even better than an SUV.Dongfeng Fengxing has constructed a leading user value for the V9 with industry-leading technology. According to official disclosures, the V9 will be equipped with Fengxing's most advanced plug-in hybrid technology, offering the lowest fuel consumption and the highest endurance performance in its class; at the same time, the V9 also boasts a spacious and comfortable space with a large size and flexible space design, meeting users' various vehicle use scenarios; in terms of intelligent configuration, the V9 will also build an absolute technological strength with full technology.

As a strategic model of Dongfeng Fengxing, the strength of the V9 is evident. It not only has a highly recognizable design language but also has the strength to tackle the high-end market, and always puts user needs first. Such a positive design thinking is what should appear in the process of making cars with a conscience, not blindly saving costs, sometimes it is the "positive" car making.

It is worth mentioning that this year, at the Munich Auto Show, which was previously dominated by European, American, Japanese, and Korean car companies, the V9, along with a number of Chinese brands that performed well in the new energy field, created a Chinese wind, and countless "foreigners" were attracted to stop and watch such a new energy MPV with excellent exterior design and top-quality core.

In recent years, with the rise of domestic new energy vehicles, players such as Tengshi D9 and JiKrypton 001 have each shown their talents, and the V9 hopes to occupy a place in the high-end MPV market with more luxurious configurations than joint ventures and better designs than new forces. As the first fulcrum for Dongfeng Fengxing to enter the high-end market, it is expected that after the V9 is launched, it will launch a dual attack with Dongfeng Fengxing's commercial MPV platform, and seize market share with the "two legs of business and passenger" to continue to promote Dongfeng Fengxing to become the leader in subverting joint venture MPVs with a leading trend.

Wind rises.Hybrid vehicles are currently the focus of the market, and MPVs have been popular models in recent years. However, domestic brands have long struggled with a lackluster design aesthetic, until the emergence of the all-new V9. Dongfeng Fengxing's 23 years of experience in the MPV sector has given the V9 the confidence to lead the industry; the V9's luxurious configuration and high quality are bound to win the favor of a wide range of consumers; and its design aesthetics, inspired by traditional Chinese style, are also expected to lead other domestic brands in a new trend of national style.

Famed overseas and aiming for new frontiers, the V9 has been developed and designed with a combination of Chinese artistic pursuits and a global perspective. This is a step towards winning with product strength and a significant stride in brand strategy and market evolution. It not only unites efforts to elevate the brand further, pushing autonomous design to the extreme, but also propels Chinese design onto the international stage. This allows these design philosophies, which truly represent Eastern culture, to go global, achieving a transition from catching up to surpassing.