There is a luxury off-road called Tank 500 Hi4-T and others

In the turbulent automobile market of 2024, the intensity of competition is unprecedented. Models emerge one after another, configurations are updated daily, and price wars are rampant, with the industry often summarizing this period's market landscape as "crossing cycles." However, for the hardcore off-road market, this is not new news. Since around 2018, the Jimny and Prado successively ceased production and sales, with only the Jeep Wrangler and Land Rover Defender barely holding on, making this niche market seem to have entered a cold winter.

Yet, just when the market seemed bleak, the emergence of the Tank brand in 2020 injected new vitality into China's off-road market and gradually led the market towards recovery. By 2023, the hardcore off-road market was heating up, and China's off-road segment successfully traversed this seemingly insurmountable cycle, with the Tank brand reshaping the market landscape through its powerful influence. Among them, the Tank 500 is undoubtedly a product of strategic significance.

01 It's the Top Flow and the Big Brother

The status and significance of the Tank brand in China's off-road market can be summarized in one sentence: "For every 2 off-road vehicles sold in China, 1 comes from Tank." The Tank brand is important to China's off-road market and even more so to Great Wall Motors. Rather than seeing the initial Tank as Great Wall Motors' attempt to enter the off-road SUV market, it is more accurate to say that it is "Boss Wei's" persistence in the off-road market. Haval and Wei brand SUVs focus more on the urban SUV market, and the rugged Haval H9 is not enough to satisfy his ambition to move the entire sector. The Great Wall Pickup, on the other hand, has been leading the way in off-road pickup trucks, giving him direction and confidence. Thus, the Tank brand followed. In just 3 years, with sales exceeding 300,000, the Tank brand has become the true top flow within the Great Wall Motors system. At the same time, it is also the "cash cow" within the Great Wall Motors system, with rumors that the Tank brand's gross margin ranks first in the Great Wall Motors product matrix.

The first Tank model to be recognized by the market, the Tank 300, relies on its solid off-road capabilities, surpassing the comfort of off-road SUVs like the Jeep Wrangler, coupled with a price far beyond expectations, making it a purchase for countless people with off-road dreams. It successfully lowered the price of off-road SUVs and became the "substitute" for the Jeep Wrangler, becoming the new standard on the Sichuan-Tibet line. If the Tank 300 has the mission of being an "off-road substitute," then the Tank 500 carries the mission of brand advancement. With its powerful power, luxurious space, intelligent technology, and hardcore off-road capabilities, the Tank 500 provides consumers with a driving experience far beyond the million-level, meeting users' high-quality travel needs for business, home, travel, and off-road in all scenarios, and together with the brand proposition of "tough yet tender," it creates a "vibrant" and "comfortable" new way of life with users. Its arrival has completely broken the "import monopoly" of large-displacement off-road SUVs, achieving an upward breakthrough for the Tank brand.

02 Strength Surge, Redefinition

The performance of the Tank 500 has not disappointed, with cumulative sales exceeding 30,000 units in nearly two years since its launch, with monthly sales exceeding 1,000 vehicles. Perhaps sensing the potential of the off-road vehicle market, or simply envious of the hot sales of the Tank brand and the Tank 500, Chinese brands and international giants are all making efforts, with BYD's Yangwang U8, Equation Leopard 5, Warrior 917, Ford Bronco, Ranger, and even the Prado, which had been out of production for many years, are also "revived" and entering the market. However, the Tank 500 is not at all panicked, because it has a new addition: "Tank 500 Hi4-T".In the era of new energy, the Tank 500 Hi4-T has set the pace for the new era of off-road new energy. Its power system has been upgraded with a brand-new E20NB engine, featuring technologies such as 350bar direct injection, Miller cycle, low-pressure EGR, integrated exhaust manifold on the cylinder head, variable displacement oil pump, and water-cooled intercooler, which have doubled its power and increased thermal efficiency to 39.2%, on par with industry-leading engines from BMW and Mercedes. The combined power reaches 300kW, and the torque reaches 750N·m, which is superior to the new Prado, known as the "king of off-road," with a maximum power of 243kW and a maximum torque of 630N·m; the acceleration from 0 to 100 km/h takes only 6.9 seconds, which is much faster than the 8.3 seconds of the Jeep Grand Cherokee with a 3.0L V6 engine. At the same time, it is equipped with a large battery of 37.1kW·h, allowing for 110 km of pure electric driving, which is nearly double the pure electric range of competitors like the Jeep Wrangler 4xe and the Land Rover Defender PHEV, making daily commuting a breeze. Additionally, it has achieved dual reductions in fuel and electricity consumption, with a combined fuel consumption of 2.06L/100km and a fuel consumption of only 8.80L/100km when the battery is depleted, making off-roading more economical.

The new Tank 500 Hi4-T features BorgWarner's latest generation of intelligent four-wheel-drive systems, equipped with a new electric motor torque loading execution system, which actively and proactively loads torque on the front and rear axles with faster response speeds; the system structure is optimized with larger clutch spacing for more complete disengagement, enhancing fuel economy; it accurately recognizes power demands and ground adhesion, actively intervenes to distribute torque, adjusts vehicle posture, and handles various road conditions with ease; the torque amplification ratio has been increased from the original 2.64 times to 3.06 times, and the vehicle's maximum climbing gradient can reach 75% (a slope of 37°), leading the industry; it uses a non-decoupling mechanical four-wheel-drive structure, which is more reliable than electric drive four-wheel drive, and in extreme off-road conditions, it works with "three locks" to ensure that even if three wheels are slipping, the vehicle's power can be transmitted to the wheel with traction, achieving 100% output of single-wheel torque and easy extrication in extreme scenarios.

Performance advancement is a must for the Tank 500 Hi4-T; intelligent OTA is a must-have for vehicles in the new era. The Tank 500 Hi4-T is equipped with the latest V1.4 version of the vehicle machine, with a comprehensive upgrade of the vehicle machine system ecosystem, UI design, and user experience, making it more convenient and aesthetically pleasing. Among them, the newly added mobile interconnection function supports three connection methods: HiCar, ICCOA, and DLNA. It can be easily connected via USB cable or WIFI wirelessly, allowing for smart access to more mobile resources; the new traffic light countdown feature during navigation eliminates the anxiety of waiting at red lights. When new entrants think they have achieved a disruptive change against the leaders, the king has already planned and moved, using a brand-new product with superior capabilities to redefine the boundaries of luxury off-roading, and the Tank 500 Hi4-T is the current king.

03 The Tenderness of a Tough Guy Satisfies the Family

The brand proposition of the Tank brand is the tenderness of a tough guy, which is for the car owner and even more so for the family. When you own a Tank, it is just the starting point of your life; the Tank brand hopes to embark on a new journey of happiness with you and your family.

Safety is the most important when traveling with family, especially going off-road. The Tank 500 Hi4-T inherits the safety genes of Great Wall Motors, adopting a cage-like body design with a large area of 1500Mpa ultra-high-strength steel, capable of withstanding 3.5 times the super large roof static pressure, minimizing body deformation, and maximizing the safety of drivers and passengers. For electrified off-road SUVs, many people worry about battery safety. In response to this, Tank took the lead in equipping the battery with a "bulletproof vest," arranging aerospace-grade heat insulation materials that can withstand 1200°C high temperatures; at the same time, it can meet the waterproof design that is three times the national standard for vibration and impact, as well as a collision power-off system with millisecond-level response, ensuring battery safety in extreme environments, which from the first step ensures that the battery is not prone to spontaneous combustion or explosion. Then, by leveraging the characteristics of the Tank 500 Hi4-T's non-carrier body with a large beam, the battery pack is fixed inside the crossbeams and the upper part of the body floor, which not only increases the ground clearance of the battery pack but also provides a second layer of protection. In this way, users can rest assured when driving the Tank 500 Hi4-T for off-road adventures.When we break free from the confines of the city and immerse ourselves in the embrace of mountains and rivers, it does not mean that we can completely "go native." We crave the rich aroma of coffee, the delicate fragrance of red wine, and we dream of instantly teleporting the amenities of the city to this setting. In the past, this might have been a beautiful dream, but with the Tank 500 Hi4-T, it becomes a reality. The 3.3kW external power supply feature of the Tank 500 Hi4-T is the magic wand that turns dreams into reality. It can power a coffee machine, operate a projector, and even light up colorful ambient lights, transforming your campsite into a luxury wilderness hotel or elevating a mountaintop gathering into a grand starry night party. It can provide continuous power for over 7 hours and supports engine start charging, so you don't have to worry about the battery life of this large power bank.

Perhaps you are not a fan of tents and prefer to tow your own motorhome to set up camp wherever you go. No problem, the Tank 500 Hi4-T is the perfect companion for your motorhome. It has a towing capacity of 2.5 tons, meeting the latest regulatory requirements. As long as you have a C6 driver's license, the Tank 500 Hi4-T will accompany you across mountains and seas.

In conclusion: The ambition of the Tank 500 Hi4-T is modest—it aims to bring users a higher quality of vehicle life and to expand the boundaries of living. The ambition of the Tank 500 Hi4-T is also grand—it seeks to solidify its leading position, redefine the standards of luxury off-road SUVs, and set a new benchmark. This is the responsibility of the Tank 500 Hi4-T, and it is also its destiny.