The new generation of Magotan leads the mid-to-high-end car market and is launch

On July 9th, the all-new generation of the Magotan was officially launched at the FAW-Volkswagen Changchun base. The all-new Magotan offers two powertrain options: the 1.5T EVO2 and the 2.0T high-power engine, with a total of three models released, namely the 300TSI Prestige Edition, the 380TSI Luxury Edition, and the 380TSI Supreme Edition, with official指导价ranging from 179,900 to 246,900 yuan.

During the launch period, four special offers are available for the first batch of all-new Magotan owners, including: the "Super Equipment Gift", where purchasing the 300TSI Prestige Edition entitles you to a "Distinctive Package" worth 19,000 yuan for an additional 10,000 yuan, and purchasing the 380TSI Luxury Edition entitles you to a "Great Magotan Package" worth 25,000 yuan for an additional 16,000 yuan; the first 1,000 customers who purchase the "Great Magotan Package" will also receive a special edition equipment package worth 6,500 yuan. The "Insurance Worry-Free Gift" offers a commercial insurance waiver of up to 5,000 yuan upon car purchase; the "Worry-Free Vehicle Use Gift" includes a double warranty Plus worth 3,699 yuan upon car purchase. The "Data Worry-Free Gift" grants the first owner a lifetime unlimited data traffic right for the connected car, and the first 3,000 connected car owners will also enjoy a digital gift package. In addition to these four gifts, there are also financial interest subsidies, replacement subsidies, and support for old customers to upgrade or purchase additional vehicles, making the purchase even more valuable.

With the launch of the all-new Magotan, FAW-Volkswagen has officially become the first automotive brand in China to reach a production scale of 28 million vehicles, which is a testament to the legendary achievements FAW-Volkswagen has made in the Chinese market over the past 33 years. To give back to users for their long-term support, mid-to-high-end fuel vehicles have all introduced the "Zhongxiang Edition", with the Magotan 2 million Zhongxiang Edition starting at an official指导价of 174,900 yuan, the CC Zhongxiang Edition starting at 244,900 yuan, and the CC Shooting Brake Zhongxiang Edition starting at 231,900 yuan.

The era allows the Magotan to continue to lead.

The all-new Magotan takes inheritance and transcendence as the criteria for evolution, and is customized for outstanding people who pursue "rational progress". Their foundation is rationality, they have pursuits but are not blind, and they love life and strive for self-improvement. Just like the brand ambassador Mark Chao's proactive and enterprising attitude in his acting career, they are all on the road to pursuing life goals and success, making excellence a habit. This high degree of fit has made Mark Chao a real portrayal of the spirit of the all-new Magotan, and has also made countless "rational and progressive" outstanding elites firmly choose the Magotan. It can be seen that it is this deep connection with users that has allowed the Magotan to gain the recognition of 2.51 million car owners in seventeen years; at the same time, this spirit of continuous progress has also allowed the Magotan to continue to evolve to this day.

Design leadership: Timeless design concept, moving towards future classics.

The all-new Magotan adopts the "Timeless" design concept that lasts forever, emphasizing an aesthetic pursuit concept that transcends today and moves towards tomorrow, creating a unique atmospheric beauty with simple and powerful lines. This is not only an inheritance of the classic German design style, but also a profound insight into the future trend of car design.

In terms of appearance, the all-new Magotan uses a through-type LED light strip on the front and back, and the logo can be lit up. The unique intelligent matrix headlight in the same class can not only achieve dynamic turning with the curve, but also achieve automatic adjustment of the high beam, increasing the technological sense and practicality of the vehicle. The through-type taillights at the rear use Volkswagen's unique flat light guide technology, which can achieve three comet effect animations, greatly enhancing the recognition.Comfort Leadership: Premium Luxury Second Row, Enjoying a Comfortable Experience

The all-new Magotan continues the ultimate balance of German control and comfort. The new car is based on the MQB-B platform, which has been specifically tuned for Chinese users. It is equipped with front MacPherson independent suspension and rear multi-link independent suspension across the range. Through continuous optimization of the damping damping, the vibration is reduced by 25% under specific conditions such as speed bumps. In terms of acoustic construction, the new car uses 69 sound packages and 30 cavity sound insulation blocks to filter noise and optimize the body structure, significantly reducing the intrusion of external noise. The audio system features a 14-speaker Harman Kardon audio system, providing clear and rich layering.

In the past, the diverse needs for the use of the second-row seats have always been selectively ignored, but in actual use, this is exactly the most important pain point for users. The all-new Magotan deeply understands the increase in the proportion of modern families and business scenarios, and through its ultimate rear design ingenuity, it shows respect for a high-quality lifestyle and comprehensively strengthens the second-row riding experience.

In terms of spatial layout, the all-new Magotan has a length of 4990mm and a width of 1854mm, and the wheelbase has reached 2871mm, providing more spacious seating space for second-row passengers. The central passage of the rear row is optimized to reduce by 47%, and the floor height of less than a mobile phone allows passengers in the middle seat to enjoy the same comfortable experience.

The all-new Magotan uses ergonomics, according to the body proportions and riding habits of Chinese people, to improve the three-dimensional wrapping of the seats. The second-row seats are equipped with electric adjustment, suction ventilation, heating, and 9 personalized massage functions, as well as cloud-feeling headrests designed for comfort and neck protection, which are all deep thinking and careful layout for the comfort of riding.

In addition, the Magotan is equipped with a three-zone automatic air conditioning system throughout the vehicle, ensuring that every corner of the car can maintain an independent and comfortable temperature environment, and provides a thoughtful function of warming hands and feet with one click, starting from the details to enhance the luxury perception. It is this careful polishing of the details and comprehensive consideration of the passenger experience that makes the all-new Magotan a pioneer in truly understanding user needs and providing a luxury experience beyond expectations.Intelligent Pilot: Worry-free Smart Experience, Reliable Smart Safety

The all-new Magotan leads the first echelon of the fuel vehicle market in terms of intelligence. By joining forces with DJI, Qualcomm, iFLYTEK, and Huawei in the field of intelligence, it has achieved a comprehensive evolution of "hardware + software".

The all-new Magotan adopts a brand-new electrical architecture, with significantly improved bandwidth, communication speed, and data transmission, and supports 282 new expansion functions. The "dual-brain architecture" of Linux + Android ensures the smooth operation and efficient response of the intelligent system.

In the creation of an intelligent cockpit, the all-new Magotan has achieved multi-screen linkage. The main driver uses a 10.25-inch full LCD combination instrument, paired with a 7.11-inch HUD head-up display, which can seamlessly connect AR real scene images. The central control screen uses a 15-inch 2K high-resolution large screen, easily achieving various functions in the car. The fully laminated screen designed for the co-driver provides a rich entertainment solution and an excellent visual experience.

Thanks to the powerful computing power of the 8155 automotive-grade chip, the all-new Magotan has increased its computing power by 2.5 times compared to the previous generation, making the car machine more fluent. The Avatar voice assistant, deeply customized in cooperation with iFLYTEK, allows users to easily complete lane-level navigation, entertainment, vehicle condition, adjusting air conditioning temperature, and other operations through simple voice commands. Avatar can engage in continuous multi-round dialogues within 20 seconds, and can accurately recognize dialects from different regions, with rapid response and smooth dialogue, greatly enhancing convenience.

The all-new Magotan is equipped with an L2+ level IQ. Pilot intelligent driving assistance system, featuring full-speed domain autonomous driving technology from 0-130km/h. As an intelligent driving system developed by DJI for FAW-Volkswagen's high standards and deep personalization, IQ.Pilot is also the first complete high-level intelligent driving product in China to obtain functional safety product certification. At the same time, in response to the unique complex road conditions in China, IQ.Pilot has been specially optimized to allow drivers to experience the peace of mind and reliability of intelligent assisted driving more calmly.

The progress of intelligence is not only reflected in luxury configurations and technological experiences but also through the empowerment of safety. The all-new Magotan is the first in its class to be equipped with Huawei's 5G-V2X communication hardware, achieving short-range direct communication functions. In addition, the Emergency Assist 3.0 emergency assistance system, KA intersection assistance, ABA turning assistance, rollover protection, anti-drilling rear, dual pretension dual limit active seat belts, and other safety configurations have created a more intelligent and safe travel solution for users.Quality Leadership: Demonstrating Unwavering Pursuit with the Responsibility of a Pioneer

As the flagship model, the all-new Magotan continues to set industry standards in terms of quality. The all-new Magotan features a cage-like body structure with a high-strength steel content of up to 81%, and a proportion of hot-formed parts reaching 28%. Moreover, all exterior body panels and underbody components are made of 100% anti-corrosion galvanized steel sheets, reflecting FAW-Volkswagen's relentless pursuit of quality.

Additionally, tailored to the unique road and climatic conditions in China, the all-new Magotan has undergone numerous special tests that exceed national standards, with a total road test mileage of 7.1 million kilometers. During the development period, it has undergone as many as 1,400 safety tests, 105 full vehicle crash tests, and 465 active safety tests, meeting the "dual first-class" safety standards of CNCAP 2024 Five Stars and CIASI 3.0 GOOD, showcasing FAW-Volkswagen's role as an industry leader.

Conclusion: With over 30 years of experience in vehicle manufacturing, FAW-Volkswagen has created numerous classics and become the top choice for millions of consumers. The launch of the all-new Magotan undoubtedly demonstrates FAW-Volkswagen's profound understanding of market development trends, which will further consolidate its leadership position in the automotive industry and lead the brand towards a future strategic layout of "oil and electricity co-progress" and "intelligence in both oil and electricity".