The new BJ40 Champion Edition of the Ring Tower and the new BJ40 Blade Hero Cros

With the launch of the all-new BJ40 Blade Hero Climber and the successful completion of the Tengger Desert Rally by the new BJ40, off-road enthusiasts are eagerly anticipating the arrival of the Beijing Auto's all-new BJ40 Blade Hero Traverser and the new BJ40 Tengger Desert Rally Champion Edition. On July 15th, Beijing Auto kicked off a live off-road event, and these two family masterpieces were officially launched amidst much anticipation. Several Tengger Desert Rally champions tested the vehicles on site, showcasing their hardcore performance, and there were also surprising pricing and numerous benefit policies announced, with discounts exceeding expectations, allowing ordinary players to enjoy professional off-roading.

Champions gather, live off-road market launch is full of highlights

Beijing Auto's dual vehicle launch this time broke away from the static display and theoretical explanation commonly used in the car circle. It invited Han Wei, Zhou Yong, Liu Yangui, and Lu Binglong, four Tengger Desert Rally champions, to drive the two new cars for a live off-road broadcast. They drove through easy off-road sections suitable for beginners to more challenging advanced off-road sections, demonstrating the vehicle's excellent performance through common off-road conditions such as V-ditches, shell holes, climbs, and rainforest crossings, while showing off their driving skills. The innovative launch format and the champions' experience sharing were very rewarding. In addition to the four guests present, many other champions, as old friends of Beijing Auto, sent their congratulations, wishing the two new cars a great market launch.

Off-road bare car ceiling, the new J40 Tengger Desert Rally Champion Edition focuses on "professional cost performance ratio"

Beijing Auto has participated in the top domestic off-road event, the Tengger Desert Rally, for several consecutive years, with a proud record of four championships. In this year's event, the new BJ40 achieved the feat of being "the first automatic transmission model to complete the Tengger Desert Rally." The new BJ40 Tengger Desert Rally Champion Edition, born in response to the trend, combines the strengths of the family, with five ceiling-level combat performances.

Firstly, in terms of off-road capability, it is equipped with a 4.0 high-speed differential transfer case, standard off-road "three locks," professional chassis tuning with off-road AT tires, 11 ATS all-terrain modes + 12 crawling modes, making the vehicle's performance in terms of power, passability, and climbing and getting out of trouble full; in terms of safety, the embedded metal roll cage + 13 rigidity cage body creates a hardcore body, more than 30 intelligent safety assists + dual redundancy linear braking fully ensure driving safety; with many functional luxury seats, 12+1 Harman audio ANC active noise cancellation, and optional queen co-pilot and L2.5 high-level driving assistance, the vehicle is more advanced in intelligence and comfort; in terms of playability, the vehicle is equipped with a 400W high-power inverter, standard 2.5T towing qualification, removable top cover, and many space reservations, allowing off-road life to be changed at will; finally, there is the exclusive ceiling for identity, with a newly developed and designed exclusive spare tire cover, matched with exclusive car paint, decals, badges, and other Tengger Desert Rally IPs, highlighting the identity of the champion's car, and wherever it goes, it is a sentence: the champion is here, everyone step aside!As the top-tier combat force of the family, the rich configuration of the all-new BJ40 Huan Ta Champion Edition would undoubtedly have a high price if sold separately. However, BAIC Motor has effectively reduced costs through the whole vehicle sales model, maximizing benefits for users. The starting price is only 229,800 yuan, and they have also launched a seven-tier welfare policy, including a 7760 yuan off-road modification gift; financial gifts with various product plans such as 0 down payment; a renewal gift with subsidies up to 8000 yuan; a friend referral gift of an 800 yuan JD card for successful introductions; a car use gift of 5 years of 5 free basic maintenances; a 5-year/150,000 km full vehicle warranty and a lifetime powertrain warranty; and a security gift of 5 years of free roadside assistance. It can be said to have "ceiling-level strength at a people-friendly price," and the professional cost-performance ratio also reaches the ceiling. In addition, this model will be a limited edition with only 2024 units for sale, so interested friends must seize the opportunity.

The first vehicle for long-distance crossing, the all-new BJ40 Blade Hero Crosser Edition achieves "same price for gasoline and diesel"

The diesel version of the Blade Hero has always been a favorite among senior off-road enthusiasts, with its stronger low-torque performance and high economy, giving it a natural advantage in long-distance crossing and deep off-roading. The all-new BJ40 Blade Hero Crosser Edition, as a rare diesel-powered model on the market, continues this advantage and further improves in intelligence and safety, solidifying its title as the "first vehicle for long-distance crossing."

In terms of power and off-road performance, the vehicle is equipped with a full-time four-wheel drive system, combined with 11 driving modes, and has strong all-terrain adaptability; in terms of safety, the vehicle is equipped with a domestically pioneering embedded metal roll cage, 13 rigidity ring cage body, 3 metal lower guards, as well as more than 30 intelligent safety assistance and dual redundancy linear braking, combining active and passive to form a mobile fortress, ensuring driving safety; the vehicle's pioneering intelligence is designed in conjunction with actual off-road application scenarios, with built-in features such as point mapping and mobile phone projection, which are full of technology, advanced, and practical; in terms of playability, the Crosser is also equipped with a quick-detachable roof, with a radio bracket, trunk anchor points, and many other modification reserves, making off-road life full of fun.

In the previous pre-sale, the all-new BJ40 Blade Hero Crosser was 20,000 yuan more expensive than the Climber, which made some users who were interested in the Crosser a bit entangled. In order to allow everyone to equally enjoy a high-quality crossing experience, BAIC Motor has implemented a "same price for gasoline and diesel" policy. The official market price of the all-new BJ40 Blade Hero Crosser is only 189,800 yuan! At the same time, they have also launched a seven-tier welfare policy, among which the financial gift, renewal gift, friend referral gift, car use gift, warranty gift, and security gift are consistent with the all-new Huan Ta Champion Edition, and the off-road gift is a gift of a 6666 yuan expansion package. In the words of BAIC Motor: whether it is crossing or climbing, every expectation is worth being treated sincerely. It is worth praising for truly considering the needs of users.The "Pinnacle Moment" kit, expandable and versatile at will

Off-road enthusiasts seek individuality, and expansion packages are indispensable. Beijing Automobile also released the "Pinnacle Moment" expansion kit at the same time, further satisfying users' personalized needs. It includes an exterior protection package, body expansion package, tire package, wheel package, and function package, achieving multiple variations of a single vehicle, catering to a thousand faces, which can greatly enhance the uniqueness of the vehicle. At the same time, as an official kit, it has the advantage of reliable quality and higher compatibility. The most exciting part is that both new models' policy rights and interests cover this kit, which can be said to be directly hitting the hearts of off-road enthusiasts, showing that Beijing Automobile understands off-roading and off-road players.

BJ40 has been on the market for 10 years, evolving from a single product to a complete BJ40 legion, forming the most diverse range of power forms, the widest coverage of user groups, and the most comprehensive response to driving scenarios. The newly launched BJ40 Huantan Champion Edition and the new BJ40 Blade Hero Crosser have further improved the family legion matrix, bringing two highly cost-effective and powerful choices to the market. In the future, they will allow a large number of off-road enthusiasts to fully explore the world, challenge themselves, and their actual market performance is worth looking forward to.